Ad-supported site debuts in February; 'Cheers' on the Web
Don't try to click into Warner Bros. Online's new virtual neighborhood bar during the day.
Insomniacs Asylum, which is to debut on America Online early next month, will be open only between 10 p.m. and 6 a.m., says Jim Moloshok, senior vice president, WB Online. "Hey bub, we've been up all night," the bartender will tell daytime drop-ins. "We're sleepy. Come back tonight."
The new made-for-online site is the first of several ad-supported sites that WB Online is developing for AOL under a year-long licensing agreement, worth more than $1 million to WB Online.
The service does not yet have …
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